Welcome to the Apps World

Welcome to the Apps World!

Welcome to the apps world of accessibility and personalization of products and services!

Apps via cell/mobile phones are the increasingly most common communications tool to share information. 

The ease and affordability of using apps is quickly changing the economy of U.S. and the world, and they way we do business, travel and live.  The demand for apps is creating a demand for jobs.

What are apps?

Mobile application software was developed for use with small low-power handheld devices like mobile/cell phones.  Apps and cell phones can allow people to do banking, get medical advice, market a product, and receive educational training, etc.; while drinking a coffee at the local café, working out at the gym or being anywhere in the world.

Apps technology in conjunction with cell phones are a great equalizer because of the affordability of the phones—there are even solar-operated cell phones—and apps; which allows people without a lot of money, in developing countries and/or remote areas access to the same technology and services as those in urban areas.

Business and Financial Services

With apps, people will be able to pay bills, deposit money and complete financial transactions, without the use of a computer or traveling miles to a bank.  Apps will open it up for people with disabilities, limited access to transportation and/or living in remote areas to take advantage of banking and financial services.


Apps works well communicating with customers and tracking results.

“Contact management is the foundation of CRM,” said Segal.  “If you don’t have a foundation, then you can’t get anything else right.”  He gave an example of an advisor noting a client’s grand kid’s name in his CRM and then tracking his baseball results on Google Alerts.  This gave the advisor the ability to send a nice note to the client when the 15-year old has a good game.” Financial Planning http://www.financial-planning.com/news/CRM-advisors-clients-referrals-2673727-1.html?pg=1

Have organizations been integrating apps technology into their crisis communication plan, social media technology marketing, and CRM building and maintenance?

Healthcare and Telemedicine

Mobile health or telemedicine can deliver healthcare to the patient on-the-go, at home, in an area damaged by a natural disaster and can allow for referral and advice from a specialist to the local general practitioner or medical internist.  An app can even turn a smart phone into an ultrasound machine.

“When Dr. Brian Froelke joined emergency responders in tornado-ravaged Joplin, Mo., in May, he brought along a Toshiba smartphone with a hairbrush-size gadget attached. The device, made by Redmond (Wash.) startup Mobisante, converts a phone into a pocket ultrasound machine. Froelke used it to examine a pregnant woman who came to a temporary hospital complaining of stomach pain. “It was helpful to reassure the mom that the baby didn’t have any obvious problems,” Froelke says.” Bloomberg Businessweek http://www.businessweek.com/magazine/mobile-health-apps-arrive-09292011.html

Jobs –Around 500,000 in Apps Field

The growing demand for more apps has been changing the U.S. economy to an apps focused economy, and it’s been creating a lot of jobs.  Around 500,000 jobs to-date have been created in field of mobile application software technology.  

“TechNet, the bipartisan policy and political network of technology CEOs that promotes the growth of the innovation economy, today released a new study showing that there are now roughly 466,000 jobs in the “App Economy” in the United States, up from zero in 2007.” TechNet http://www.technet.org/new-technet-sponsored-study-nearly-500000-app-economy-jobs-in-united-states-february-7-2012/

Travel – It’s Just Easier with Apps

Apps turn the cell phone it a small, extremely useful travel tool–perhaps rivaling the Swiss army knife.

“The latest apparatus for every globe-trotter, travel applications for the iPhone, iPad and iPod Touch make your trip effortless.  From camera optimization to automated travel itineraries, these applications will guide you to have the most expedient journey possible.”  Forbes http://www.forbes.com/sites/traceygreenstein/2011/09/29/the-10-best-travel-apps/

Is there an app for that?  There probably will be an app for almost anything available soon.


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