Trending Toronto – Hosts Social Media Week a Digital Cultural Festival

All around Toronto this week, people are connecting and conversing on social media trends, innovation and global cultural issues during Social Media Week (SMW), February 13-17, 2012, with over 100 free events.

The theme for this SMW is “Empowering Change through Collaboration.”  As T.S. Elliot wrote in the Transit of Venus, “Only those who will risk going too far can possibly find out how far one can go.”

Communications and networking has changed over the years to adapt to the changing digital technological environment of people, organizations and work.  The SMW festival features a week-long look at emerging ideas and technology, social platforms and first-hand knowledge on topics like how to grow your small business or boost your non-profit fundraising.

“We are thrilled this has grown into one of Canada’s largest free digital culture festivals,” says Eli Singer, president and founder of Entrinsic, the agency producing SMWTO (Social Media Week Toronto) for the past three years. The number of events offered at SMWTO 2012 has more than doubled since last year’s festival.”  Yahoo! Finance

What is Social Media Week really?

“Reflecting the global impact of social media – and its role as a catalyst in driving cultural, economic, political and social change in developed and emerging markets – Social Media Week is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries.” SMW is operated by Crowdcentric Media LLC

Toronto, that clean hipster city by the Lake Ontario, is an ideal location for the Social Media Week with its diverse contemporary cultural, good public transportation and affordable places to stay.

If you’re in Toronto and have some extra time tour, you might want to visit the Canadian National (CN) Tower, Art Gallery of Ontario, Royal Ontario Museum (ROM), a boat ride on Lake Ontario, and the Underground City.  The Underground City is the worlds’ largest underground shopping complex and probably the cleanest one too.

If you have another extra day, I suggest taking the Toronto-Niagara Falls train to the see Niagara Falls.  Everyone knows that the Canadian side of the Falls is more scenic.   There is a helicopter ride over the Falls for the adventurist. I loved it.

If you can’t make it to Toronto for the festival, you can watch the video of sessions for free at  Thursday’s video session, “Case Camp,” the speaker talks about how we connect with our live audience, building a digital company from scratch and creating a legacy.

Friday’s session, “Bilingual Brands in Digital Space,” looks like an interesting mix on advertising and cultural communications.  Some of the other videos that caught my interest are “Crowdsourcing and Micro-Volunteering for Charities and Non-Profits,” and “Inside the Numbers, An Analytics Forecast and Review.” You can also watch videos from past SMW’s around the world.  You can also read the blog posts on topics like “Getting Social with Small Business.”

I’ll be munching on a fish sandwich and maple sugar candy while I watching Friday’s video session. Aye.